Considering the huge number of cars they sell, it’s hard to argue that German prestige brands are wrong to give their cars ‘Russian doll’ designs. And yet it’s still refreshing when a rival is a bit braver, as Volvo has been with its smallest SUV.
This XC40 may have similar front and rear lights to the company’s other models to ensure a family resemblance, but the rest of the detailing and the overall proportions of the car are quite different; it certainly doesn't look as if Volvo has put the blueprints for the XC60 in a photocopier and set it to 75%.
Proof that the Swedes want to lead, not follow, can also be found in the fact that the XC40 was the first model in Volvo's range to be offered on a subscription scheme called Care by Volvo, with insurance, taxes, maintenance and roadside assistance all included in the monthly fee.
Meanwhile, less surprisingly given its history, Volvo is claiming that the XC40 is the safest car of its type, with a long list of high-tech driver aids borrowed from more expensive models in its range.
If you decide to buy an XC40, or any other new car for that matter, take a look at our new car deals to see how much you could save.